Like most fashion design students, I often daydream about the day when I have my own label. When I think about the style in which i'd like to market my brand and ad campaigns, I think of Zena Holloway and her ethereal underwater photography and film. It is truly mesmerizing but also extremely effective when applied to advertising- I especially love the ad for Mastercard- clever and cute.
I think that part of the intrigue is trying to work out how its all done; from the lighting to the models lung capacity; it seems a lot more difficult to achieve then shooting on land. Zena is one of the few photographers who specialises in purely underwater photography; and visually, the best i've seen so far.