Thursday, 6 January 2011

Dear Editor; Our Sunday Morning Starbucks Are Soon To Change...

Everyone knows the iconic Starbucks coffee cup. Some love it, some hate it, some love to hate (evil corporations etc) - I personally have always been a lover, ever since a trip to Seattle where I tasted my first cup of frothy java goodness I was hooked, which is probably for the best considering that in Seattle there's a Starbucks every 5 steps- you pass about 17 in the duration of finishing your morning latte- and thats not even a Venti.

Since 1971, the Starbucks coffee cup has been championed by celebrities to reach an epic status- it's not just a cup of coffee, it's a fashion accessory synonymous with oversized shades and bedhead hair.

So what's the skinny? Starbucks have redesigned their logo, literally stripping off all the excess info- perhaps they've realized that their so recognizable now, that it no longer needs to state 'coffee' on the side of the cup. The new coffee design is going to be available from March- so next time you pick up your grande soya latte, its worth holding onto the cup- it will soon be fashion history.

1 comment:

  1. Interesting post, I wasn't aware of this change! Check out my blog?