Dear Editor; Our Sunday Morning Starbucks Are Soon To Change...

Everyone knows the iconic Starbucks coffee cup. Some love it, some hate it, some love to hate (evil corporations etc) - I personally have always been a lover, ever since a trip to Seattle where I tasted my first cup of frothy java goodness I was hooked, which is probably for the best considering that in Seattle there's a Starbucks every 5 steps- you pass about 17 in the duration of finishing your morning latte- and thats not even a Venti.

Since 1971, the Starbucks coffee cup has been championed by celebrities to reach an epic status- it's not just a cup of coffee, it's a fashion accessory synonymous with oversized shades and bedhead hair.

So what's the skinny? Starbucks have redesigned their logo, literally stripping off all the excess info- perhaps they've realized that their so recognizable now, that it no longer needs to state 'coffee' on the side of the cup. The new coffee design is going to be available from March- so next time you pick up your grande soya latte, its worth holding onto the cup- it will soon be fashion history.

Beyonce + Tom Ford + Terry Richardson= YES (and the clothes were alright too)

Mr Ford has us eating out of the palm of his perfectly manicured hands. When behind the scenes pictures were released of Beyonce waiting backstage for his Spring/Summer 11 fashion show, we all waited with baited breath for what was to follow.

The show is just the epitome of cool; in addition to the array of gorgeous models, Beyonce and the lovely Julianne Moore, who featured in Ford's film, A Single Man, also took to the runway.

I'm especially excited over the collaboration between Mr Ford and Mr Richardson- this isn't the first time the cheeky pair have come together- on the shoot for Harpers Bazaar the two even shared a kiss.

Past collaborations have been no less controversial- featuring a naked woman, ironing a mans trousers for him and doing various other housewifely chores, all of course whilst looking immaculate and of course, naked. Despite the obvious sexist connotations, you've got to love them for their blatant controversy- they definitely know how to shock.

Hauntingly Beautiful

Like most fashion design students, I often daydream about the day when I have my own label. When I think about the style in which i'd like to market my brand and ad campaigns, I think of Zena Holloway and her ethereal underwater photography and film. It is truly mesmerizing but also extremely effective when applied to advertising- I especially love the ad for Mastercard- clever and cute. 

I think that part of the intrigue is trying to work out how its all done; from the lighting to the models lung capacity; it seems a lot more difficult to achieve then shooting on land. Zena is one of the few photographers who specialises in purely underwater photography; and visually, the best i've seen so far.

Fashion Resolutions For The Stylish Man

Let's face it- the average hetroman could do with a gentle push in the style direction. New year, new look- read my article on fashion resolutions for the stylish man in Mens Fashion Magazine

HOW TO MAKE IT IN AMERICA

The saving grace of my 24 hour (and a half) journey back from Koh Samui was the discovery of HTMIA thanks to Emirates extensive entertainment library. I.AM.OBSESSED.

• It's set in NYC and the cinematography is gorgeous, little flashes of photography here and there, black and white filters- it's more like an indie film then your standard HBO drama.
• The fashion scene- the clothes, styling and furniture are pure design fodder
• The entrepreneurial kick- I'm a sucker for the set up of a young creative person trying to start up their own business and make it happen- Ben and Cam manipulate their connections (as is often so necessary in the fashion world) to meet John Varvatos (played by the man himself)